Tuft & Needle


Over-priced, over-complicated mattresses have been the standard. Until now.

A Mattress Shouldn't Cost a Fortune

Unfair Markups

Typically, mattresses are marked up 6-12 times by the time they’re sold. That means you’re mostly paying for gimmicks, unfair retail markups, sales commissions, and wholesaler’s profits.


True Cost

  • Tuft & Needle

  • Big Mattress

    Gimmicky marketing,
    unfair, retail markups,
    sales commissions,
    and snake oil

All mattress companies use these same four ingredients. Except us.

Big Mattress thinks “Innovating” means “rearranging outdated materials to charge you more money.” It's all these same 4 old layers, mixed and matched under different names so you can't compare and cross shop:

  1. 01 Latex

    The problem with latex is pressure relief. Because the more you push on it, the more it pushes back. This causes painful pressure points. Latex is an outdated material that mattress companies just never stopped using.

  2. 02 Memory Foam

    Memory Foam has no bounce. It's like sleeping in quick sand. And once you’re stuck, you start getting hot.

  3. 03 Springs

    Why is coiled steel considered comfortable? Springs mattressess are mostly empty space, so you get mostly empty support.

  4. 04 Egg Crate Foam

    So-called “Egg Crate” layers are a single block of foam cut in half, then disguised as a bonus feature. It’s an easy way for mattress companies to charge you more, while selling you less.

T&N Adaptive™ Foam. Innovation by us, perfected by you.

The mattress industry hadn’t changed in years, aside from adding new sales tricks and gimmicks. So when we started Tuft & Needle, we worked to innovate something entirely new for the industry. Unparalleled in comfort and support, our proprietary foam was painstakingly perfected through customer feedback. It’s not memory foam. It’s not latex. It’s Tuft & Needle Adaptive Foam. And because it adapts to every individual’s body, you’ll always sleep on the ideal firmness for you.

T&N Adaptive Foam

Our key innovation is T&N Adaptive Foam. It offers a gradient of support, so the more pressure you apply, the more it adapts to support you.

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Zillion layer mattresses are a scam

More layers means hot sleeping

Every mattress layer adds a layer of glue, and every layer of glue reduces air-flow. Reduced airflow means hot sleeping, and paying for extra layers you won’t feel.

Cutting Costs, Not Corners.

We run our supply chain vertically and manufacture our products honestly. We cut out the middlemen to make a great product at a fair price.

Sleep on an honestly crafted mattress at a fair price

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What everyone's saying

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Designed and made right here in the USA

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